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  • #47127 Listing Number
  • $331,150 Listing Price
  • $53,896 Monthly Revenue
  • $10,348 Monthly Net Profit
  • 12 Months Pricing Period
  • 32x Multiple
Listing Summary

This listing is for an Amazon FBA and e-commerce business created in December 2016 in the outdoors niche. The business features 20 SKUs with 10-15 new SKUs in production. The trademarked brand is part of Amazon's Brand Registry 2.0, has excellent reviews, and thanks to rapid expansion to different marketplaces the business has shown strong year-on-year growth in sales.

The product range has excellent ratings with various items being awarded with "Amazon Choice" badges, and the top-selling unit has an average rating of 4.7 out of 5 across 576 reviews. The business receives sales from the US, Canada, UK, EU, Australia, and Japan through Amazon FBA (97%) with a small number of sales (3%) coming through eBay, Walmart, an online store, and a Japanese retailer. There is a spring/summer seasonality that's inherent to the niche. The Seller has identified Australia as one marketplace with a huge growth opportunity to focus on in the future. Additionally, the Seller is able to fulfill wholesale orders for medium and big-box retailers, which is another untapped sales channel that may be an area of growth worth exploring for potential buyers.

All inventory is stored with and fulfilled by Amazon. In Japan, the Seller has hired a 3PL service that holds extra inventory when necessary. In the US, the Seller also has a storage space to hold excess stock.

The Seller is the sole employee of the company. All content is written by the Seller which is translated into various languages for the European and Japanese marketplaces by freelancers through Upwork.

The brand has several social media sites, which the Seller has focused on in terms of gaining followers and building up. The potential Buyer can expand the business's reach by leveraging these platforms through partnering with influencers and running promotions. No email list exists, which is another growth opportunity for the Buyer.

Business Created

December, 2016 - (3 years 5 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Domain and all site content/files
  • Trademark
  • 5 social media accounts
  • SOPs
  • Supplier Contracts/Relationship
  • *The US Amazon account will be included in the sale, and any EU Amazon account listings will be included as a listing transfer (as per EU regulations require)
  • *Inventory is not normally included in the list price, further details can be provided to active unlockers
Seller Interview Video A Useful Insight Into the Business

Earnings

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time

Traffic

Page Views
Unique Users
Last Month
6 Months
12 Months
All time

Analytical Data

Provided by ahrefs

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  • Instant access to the site URL
  • Detailed proof of earnings and traffic
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Proof of Earnings
Proof of Traffic
Opportunities
  • Building social media platforms
  • Adding new products on a yearly basis
  • Expanding to other countries
  • Building the Walmart store
  • Selling in wholesale volume with new sales channel
Risks
  • Amazon terms of service (ToS) must be closely monitored for changes to ensure account does not get suspended or canceled for a breach of terms
  • Profit margins could be impacted by fee structure changes by Amazon
Work & Skills Required

The Seller currently spends around 20 hours per week:

  • Product research
  • Page optimization for higher ranking
  • Advertising on Amazon
  • Social media marketing
Social Media Channels

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Seller Support Includes

The Seller is willing to provide 30 days of email support and 2 Skype calls to ensure a smooth transition.

Reason for Sale

The Seller would like to free up time to explore other business ventures and spend more time with their family.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Other

Buyer Profiles

Lifestyle Larry
Excellent for those looking to live a lifestyle of ones choice.

Portfolio Paul
Great for someone looking to diversify their portfolio.

Strategic Sally
Favorable for supporting an already existing business in a similar niche.

Frequently Asked Questions

Answered by the Seller

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