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  • #46775 Listing Number
  • $2,233,448 Listing Price
  • $214,723 Monthly Revenue
  • $74,448 Monthly Net Profit
  • 12 Months Pricing Period
  • 30x Multiple
Listing Summary

This listing is for a subscription business created in December 2016 in the health & fitness and food & beverage niches. The Cratejoy site features a subscription box for health and fitness related food products. The business is well-aged and has a large email list and social media following.

The primary source of traffic for the business is social media (34.7%), direct search (28.9%), organic (15.1%), and paid ads (7.3%). The US is responsible for driving 90% of traffic.

Orders are fulfilled by a US warehouse and the business works with over 150 US-based suppliers to source products. The Sellers work on sourcing products for the subscription box a few months in advance.

Social media is an important part of the business’s growth strategy. The business has tens of thousands of fans Facebook, and over 100k followers on Instagram, as well as an e-mail list of 47k. The email list has solid campaigns to gain customers, win them back if they cancel, and to keep subscribers engaged with the products. A Twitter account exists for the business but it is not important in terms of traffic.

The Seller and their partner spend 30 hours per week combined on the business. All content is created by the Sellers and they add to the site once a month and social media regularly. One contractor helps for 10 hours per week with customer service and answering customer emails. They are unaware of the sale of the business and more details can be discussed during the negotiation period.

Expanding the assets affiliate networks and adding eCommerce to the site for active subscribers offers just a few growth opportunities for a Buyer to consider. More information will be provided to active Buyers.

Business Created

December, 2016 - (3 years 7 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Domain and all site content/files
  • Social Media - Facebook, Twitter, and Instagram accounts
  • Shareasale affiliate account
  • Email list (47K subscribers)

Earnings

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time

Traffic

Page Views
Unique Users
Last Month
6 Months
12 Months
All time

Analytical Data

Provided by ahrefs

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  • Instant access to the site URL
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
Opportunities
  • Expanding into other markets
  • Adding Additional monetizations
  • Growing affiliate networks
  • Optimizing PPC ad campaigns
Risks
  • New competition to the space could drive ad prices up leading to be unprofitable.
  • Subscription businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
Work & Skills Required

The Seller currently spends around 30 hours per week:

  • Creating content for website on a monthly basis
  • Overseeing freelancer work if necessary
  • Monitoring ad campaigns
  • Posting on social media daily
  • Sourcing products for the subscription box
Social Media Channels

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Seller Support Includes

The Seller is willing to offer 1 week of onboarding (Max 10 hours) support, 2 months of email support - a couple of emails per week total, and 4 calls following the onboarding week if needed.

Reason for Sale

The Seller would like to pursue other business opportunities.

Other Information

Work Required Per Week: 30 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Other

Buyer Profiles

Lifestyle Larry
Excellent for those looking to live a lifestyle of ones choice.

Strategic Sally
Favorable for supporting an already existing business in a similar niche.

Portfolio Paul
Great for someone looking to diversify their portfolio.

Frequently Asked Questions

Answered by the Seller

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