Health & Fitness
Health & Fitness
Business Started
1st of January, 2016
(8 years 2 months old)
Assets Included in the Sale
This listing is for an Amazon FBA business created in January 2016 in the health & fitness niche. The included Amazon storefront holds multi-use fitness products that can be used at home. Earnings have grown considerably in 2020 with profits reaching all-time highs. The business has an established trademarked brand registered with Amazon’s Brand Registry 2.0 and a large customer base, with Amazon’s Choice products that have over 5.5K reviews at 4.5+ stars, and they sell a product that is a best seller in the Amazon UK marketplace.
The SKUs consist of the following: 22 FBA SKU’s + 16 FBM SKU’s – The latter being the same ASIN’s; they were set up through FBM during lockdown as another means of fulfilling orders. This inventory is stored at a 3PL warehouse in the UK and the Seller has had a 5-year relationship with this 3PL. The business also earns a small percentage of earnings from BigCommerce and eBay and more details can be provided to active buyers.
The business also sells in Germany, France, Italy, Spain, and the Netherlands on the respective Amazon marketplaces. The business is PANEU registered and VAT registered in Poland, the Czech Republic, France, Italy, UK, and Germany. More details can be provided to active buyers.
The Seller currently carries out product launches to their Facebook and Instagram pages which each have a few hundred followers. They also have high-quality product demonstration videos on their YouTube channel, although they have not put a lot of time in growing the following. Any buyer who grows the social media channels could see some more success with this marketing strategy.
*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.
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The Seller is willing to offer 30 days of email support and 4 Skype calls to ensure a smooth transition of the sale. This is double the standard most Sellers are willing to help with the transition process.
The Seller would like to focus on other opportunities.
Work Required Per Week: 15 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Other
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