Niche: Digital Media

Listing Details

This listing is for an advertising, info product, digital product, subscription, affiliate, and Amazon Associates business created in April 2010 in the digital media niche. The aged business features a variety of content for photographers, has a strong social media presence, a large email list, and requires minimal work from the Seller.

The primary form of monetization is through display ads, followed by info and digital products. There are dozens of products, many of which are available via monthly subscription access on a separate domain from the main site. Products include starter packs, useful documents, software presets, and video courses. Finally, affiliate and Amazon Associates income make up about 20% of total earnings for the business.

The primary source of traffic for the business is organic search. Visitors from the US make up about 51% of the total traffic, followed by the UK with about 9%. Traffic is spread nicely across the site with the top page only receiving about 3.5% of total traffic.

When it comes to assets, there is a Facebook page with 600k+ followers, a YouTube channel with over 55k subscribers, a Pinterest account with over 700k monthly viewers, and an email list of 100K+ subscribers. The Seller hasn’t kept up with the social media profiles over the past year, making this a growth opportunity for the Buyer to pursue. The email list hasn’t been sent an email in over a year, but the Seller always had high open rates in the past.

Another notable asset is a free mobile app on iOS for photographers. The app isn’t advertised on the website, so adding that to the site is another opportunity for the Buyer to consider. The app is also a great tool for researching new content to add to the site.

* The Seller used to run several podcasts for the business, but gave them to some frequent guests to take over. The RSS feeds for the shows redirect to the new podcasts outside of the business. They’ve been redirected for over a year now.