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Niche: Home

Monetization: Affiliate

Affiliate
  • Monthly Revenue: $29,962
  • Monthly Net Profit: $28,057
  • List Price: $1,010,037
  • Multiple: 36x

Summary:

This listing is for an affiliate business created in September 2015 in the home niche. The WordPress site features first-hand reviews of a specific type of furniture and other accessories for the bedroom. The site earns from a variety of affiliates. This business has a good history, an overall year on year growth, ranks well for many organic keywords, and requires minimal work hours from the Seller.

Around 55% of the traffic is organic from Google with around 40% coming directly through giveaways and coupons. Some traffic comes from Adwords ads paid for by the largest affiliate. SEO work has included page optimization, a site audit, link audits, link building via guest post purchasing, a content plan around keyword ranking, and more. Content is created and published often by a full-time VA. She knows about the sale and looks forward to continuing with the new owner.

Thanks to the giveaways which provide new followers and opt-ins, the email list has around 5000 subscribers. This is an opportunity for the Buyer to monetize as it is not currently being used at all. Facebook, Pinterest, and YouTube contribute a bit to traffic, and YouTube is especially helpful for video reviews.

*The site received a manual link penalty in December 2015. The Seller believes it was a negative SEO campaign, as others in the industry were hit with the same penalty on the same day, and the Seller does not use any ‘black-hat’ links. The penalty was removed 3 weeks later after the suspicious links were disavowed.

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Start Date

30th of September, 2015

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Assets Included in the Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Social media accounts
  • Email list with 5K subscribers
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Work/Skills Required/Day to Day

The Seller currently spends around 5-10 hours per week:

  • Managing the VA
  • Receiving products for reviews and taking pictures and videos to upload
  • Editing the reviews the VA writes for accuracy
  • Social media posting from time to time
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Graph Summary:

Ave pageviews/month

63,148

Net Profit/month

$28,057

Gross Revenue/month

$29,962

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • October: $23,449
  • September: $22,706
  • August $29,903
traffic

Proof of Traffic

  • October: 50,555 views
  • September: 45,741 views
  • August: 54,872 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Adding and expanding video content.
  • Expanding into accessories in more depth. The Seller has done some but they mainly focus on the furniture reviews.
  • Focusing on more general content development to rank keywords can add value, and optimizing SEO efforts will help improve rankings on current pages.
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Seller Suport Includes:

The Seller is very open to what the Buyer needs to help transition the business. This is above and beyond the standard support offered.

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Reason for Sale

The Seller is an entrepreneur at heart and is raising funds to buy and sell other web businesses.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $29,962

Average Monthly Expenses: $1,905

Average Monthly Net Profit: $28,057

* We are using the last 12 months to determine the averages.

Work Required Per Week:
5 Hours
Domain Type: .com Private Blog Network (PBN): No Platform: WordPress Buyer Personas: Portfolio Paul, Flipper Fred

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  • Capped at $9,900 deposit
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