Beauty
Beauty
Business Started
25th of June, 2017
(6 years 9 months old)
Assets Included in the Sale
- Domain and all site content/files
- Email list
- Social media accounts
- Employee relationships
Listing Details
This listing is for an ecommerce business created in June 2017 in the skin care niche. The Shopify site features products that help people remove body hair. The business receives about 45% of its traffic revenue from the US and 45% from AU. Thanks to two part-time employees, the business requires minimal work from the Sellers.
The main traffic strategy for the business is paid ads through Google and social media, including video ads. The business has an email list of 25k subscribers which receives daily and weekly emails. These campaigns and automated sequences have helped the businesses increase revenue from repeat customers. Social media presence includes a following of 23k on Facebook and 48k on Instagram that assists with brand awareness, acquiring customers and retargeting data. Pinterest is used as a source of organic traffic promoting blogs and sales.
For work required, the Sellers handle the social media marketing, email marketing and inventory management. The two employees are in charge of customer support and content creation/publishing. Both of them are looking to continue working with the Buyer. Fulfillment and warehousing are handled by a 3rd party logistics company.
* The dips in February and April 2018 were due to stockouts and issues with the fulfillment company.
Earnings
Site Traffic
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- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
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What would you offer for this listing?
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Verified Sellers & Vetted Data
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- Revenue Verification
- Traffic Verification
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Developing a subscription plan/bundle to bring a recurring revenue to this highly consumable product
- B2B sales
- Adding new products
- Improve SEO to attract organic traffic
- Try to capitalize on other countries
- The biggest risk for this business is over-extending on inventory requirements. It is important to monitor inventory based on past trends, and not get caught up in seasonal spikes.
Work & Skills Required
- The Sellers spend about 10 hours per week managing the ads, social media accounts, and inventory management.
Seller Support Includes
The Sellers are willing to provide 30 days of Skype and email support to ensure a smooth transition.
Reason for Sale
The Sellers are looking to pursue another full time and long term venture, one they are more passionate about.
Other Information
Work Required Per Week: 7 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
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