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Niche: Home Decor

Monetization: Adsense, Advertising, Amazon Associates

  • Monthly Revenue: $18,593
  • Monthly Net Profit: $15,153
  • List Price: $515,194
  • Multiple: 34x


This listing is for an Adsense business created in September 2015 in the home decor niche. The WordPress site has articles featuring ideas, styles, and objects to help customers design and decorate their home. The site earns 90% of its revenue from Adsense but is diversified with revenue from other advertising platforms and Amazon Associates links. This growing business boasts 10 MIL monthly viewers on Pinterest and over 150K followers on Facebook.

The main source of traffic is organic social traffic from Pinterest. On top of a large number of monthly viewers, the business has 300K+ direct followers on Pinterest.  Around 20% of the traffic is organic from Google and the site boasts quite a few returning visitors. The business has an email list of over 80K which is segmented and sent daily newsletters. The list is cleaned up on monthly basis by removing the inactive subscribers to keep the open rates high.

Three to four new pieces are published each week by outsourced writers. Three VAs handle the process of content creation, managing social media channels, and content promotion. They will not be continuing with the new owner. However, when the Sellers hired these VAs, they had no online experience at all. The Sellers have documented and tested the processes and believe that any new VA could take over the work. The Sellers will help the new owner implement these processes while they are adopted by the new owner’s staff.

*The Seller has redirected some previously owned sites in the same niche to this business’s domain.


Start Date

10th of September, 2015


Assets Included in the Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Related niche domains
  • Social media accounts
  • Email list
  • SOPs

* You must currently have an approved Adsense account before purchasing this business to assure a successful migration of the business. For more information on setting up an Adsense account, please click here.


Work/Skills Required/Day to Day

The Sellers currently spend around 10-15 hours each per week:

  • Planning
  • Managing
  • Supervising

Graph Summary:

Ave pageviews/month


Net Profit/month


Gross Revenue/month



Proof of Income

  • October: $18,000
  • September: $17,256
  • August $15,519

Proof of Traffic

  • October: 2,150,353 views
  • September: 1,994,539 views
  • August: 1,890,283 views

Download All


Opportunities and Risks

Opportunities for this business include:

  • Focusing on generating more SEO traffic
  • Focusing more on affiliate posts
  • Creating an online store to sell own home decor products

Seller Suport Includes:

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

On top of this standard support, the Sellers will go above and beyond (if needed) to aid in the transition for 30 days until the Buyer’s staff can take over.


Reason for Sale

This website was built as a family business from scratch and the Seller would like to do something different.


Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.


How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $18,593

Average Monthly Expenses: $3,441

Average Monthly Net Profit: $15,153

* We are using the last 12 months to determine the averages.

Work Required Per Week:
20 Hours
Domain Type: .com Private Blog Network (PBN): No Platform: WordPress Buyer Persona: Portfolio Paul

Ready to see the URL


5% Refundable Deposit

  • Protects both you and the seller
  • 100% Refundable after viewing URL
  • Capped at $9,900 deposit

More Business Info

  • Get more detailed data analytics
  • Ask any questions to seller
  • Get more detailed data analytics


  • See proof of the successful venture
  • Analyze the URL using analytics tools
  • See the products sold live


Start building your income stream today. With our vetted buyers and 95% success rate, we are just as invested in this as you are.

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Risk Mitigation

100% Refundable Deposit

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