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EFP 101: Retail Vs. Wholesale Marketing: July 10th, 2014

EFP 101- Retail Marketing Vs Wholesale Marketing

“Do things that don’t scale.” -Paul Graham Most of the time entrepreneurs look for scalable processes they can implement so they can make more money and save more time. But what about the smaller, more focused attempts that can create super fans and evangelists more effectively? Joe and I talk about the benefits of low […]

EFP 100: Lessons Learned Building Million Dollar Empires: July 3rd, 2014

EFP 100- Lessons Learned Building Million Dollar Empires

Wow! When Joe and I got on the mic for our first podcast we never thought it would last 100 episodes. It’s amazing how quickly time flies. We wanted to do something a bit special this week. We reached out to 11 of our previous guests who, all together, are making more than 8 figures per […]

Paid Ads Case Study: Retargeting Vs. Facebook Ads Vs. AfterOffers: June 23rd, 2014

Paid Ads Case Study: Retargeting vs Facebook ads vs AfterOffers

We’ve recently boarded the paid advertisement train and we’re finding great value in stepping away from focusing strictly on organic traffic. From an ROI perspective, if putting in $1 got us at least $2 (or more!) wouldn’t it make sense to pour money into the engine? It was interesting to stray away from the mainstream […]

4 Business Heuristics We Absolutely Love For Making Business Decisions: May 5th, 2014

4 Business Heuristics We Absolutely Love For Making Business Decisions

You’ve probably heard statements before like: “What works in one instance may not in another – you need to test it.” “Iterative changes ensure you’re growing in the right direction.” “Don’t go in with assumptions – let the split/multi-variant testing speak for itself.” You know the drill. Know what’s fascinating about this? A lot of […]

EFP 91: From The LAPD To A Multi-Million Dollar Empire (With Tim Bourquin): April 24th, 2014

Tim Bourquin from

How did a cop with the LAPD end up building an empire and selling multiples businesses for millions of dollars? You’re going to like this week’s episode… This week we have Tim Bourquin on our podcast. Tim is the co-founder of, a platform that allows visitors to subscribe to your email list shortly after […]

EFP 86: 5 Concepts Behind Niche Selection They’re Not Telling You: March 20th, 2014

EFP 86: 5 Concepts Behind Niche Selection They're Not Telling You

When it comes to niche selection you’ll find people regurgitating the same facts  you’ve heard 1,000 times. Niche down! Get specific! Research the competition! We got it, thanks. Today, Joe and I talk about the deeper side of niche selection, the things no one tells you. These are things some “pros” might raise an eyebrow […]

EFP 84: Reviewing 6 Established Website Profit Models: February 28th, 2014

EFP 84- Reviewing 6 Established Website Profit Models

With so many different ways to build websites, it can get confusing trying to figure out what works best for you. AdSense, Amazon, Dropshipping, Affiliate, etc. Lost yet? Today, we dig into the advantages and disadvantages of six established website profit models and share with you some resources to help get you started. We’ve actually […]

EFP 83: Targeting Your Nemesis And Stealing Market Share: February 20th, 2014

EFP 83- Targeting Your Nemesis And Stealing Market Share

So you want to grow your business? You want to have some of what your biggest competitor’s having? Well, you’re going to have to do some heavy lifting and perhaps a bit of dirty (but 100% legal/whitehat) work. Today, we talk about how to target your nemeses and steal some of their sweet, delicious market […]

EFP 81: The Value of Masterminds: February 6th, 2014

EFP 81- The Value of Masterminds

Masterminds can be incredibly valuable and have been catching on in a lot of entrepreneurial circles lately (and for good reason.) What are they? Imagine regularly sitting down with several other entrepreneurs who want to help by sharing legit, no-BS insights about each other’s businesses. Today, Joe and I talk about how to create the […]

Why You Should Charge More (Or Nothing At All): February 3rd, 2014

Resort And Private Beach

Some of our worst customers pay the least. It comes down to expectations – they’ve paid us and they feel entitled to get as much of our time/resources as they possibly can. That’s fine when we’re talking about a few thousand dollars, but when I’m 15 emails deep in a Gmail string for a product […]