Kitchenware
Kitchenware
Business Started
7th of July, 2014
(9 years 9 months old)
Assets Included in the Sale
- 33 SKUs
- Amazon Seller Central account
- Social Media accounts
- Branded website & domain
- Squarespace account
- Customer lists
- Written SOPs
- Trademarks
- Product & prototype files
- Professional product video & photography
Listing Details
This listing is for an Amazon FBA business created in October 2014 in the kitchen & dining niche. The included Amazon Seller Central account has 33 SKUs several of which are ‘Amazon’s Choice’ and ‘Amazon Best Seller’ with many high reviews. The products listings are optimized and rank for the target keywords. The products are sold across several Amazon Marketplaces including the US and all of Europe. The products include a range of kitchen gadgets and utensils.
The brand is currently registered in Amazon Brand Registry 2.0 and three trademarks are included in the sale. The Amazon marketplaces include: US, CA, UK, IT, ES, FR, and DE. The business is also accepted to sell in the Amazon Australia marketplace and this is an opportunity for the Buyer to explore.
Some sales take place on a branded Squarespace website, though these sales are all still fulfilled via Amazon. Inventory is stored at Amazon FBA warehouses and all orders are processed and fulfilled by Amazon. The business was selling on Walmart until recently, but as an international Seller could not continue. The Seller will provide sales data for any Buyer interesting in pursuing this as a sales platform.
The Seller’s companion has been taking care of customer relations, monitoring reviews, preparing fulfillment of web-orders, keyword and product research, Amazon PPC optimization, inventory management, and promotion management. They will be happy to continue working with the new owner for 3 months to help with training.
The Seller has been working on improving the current product line to increase functionality and address any issues or requests mentioned in customer reviews.
The Seller has done this hoping to provide a design element that is not found in similar products sold on Amazon and could potentially lead to patented designs unique only to this brand. The Seller has hired designers who are currently working on improvements and these plans will be included in the sale.
*We’ve decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.
Earnings
Site Traffic
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- Submit a unique offer on the listing
What would you offer for this listing?
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Opportunities
- Focusing on the target audience and adding more products based on the range of their needs. This would be easier than initial launches since the business already has an extensive customer list of people interested in these types of products.
- Continue to improve the current product lineup to increase functionality, with hopes of cornering the marketplace, by addressing customer needs.
- Expanding the most popular product lines by adding variations.
- Based on the established success of one of the collections, bringing in higher-priced products.
- Expanding into other platforms, including Walmart.
- Expanding into other international marketplaces including Australia which the business has already been accepted in.
Work & Skills Required
- The Seller currently spends around 15 hours per week taking care of:
- Bookkeeping
- Reviewing sales, conversions, keyword ranking
- Reviewing product opportunities identified by employee
- Preparing keyword research for new products
- Preparing new product listings, including copywriting and optimizing listings for keywords
- Hiring contractors to create product inserts, product packaging, optimizing product photography, etc…. (as needed)
- Preparing Facebook custom audiences
- Planning strategic goals for the brand (i.e., possible product improvements, expansion of existing line, possible new products to launch)
Seller Support Includes
The Seller is willing to provide 3 months of Skype and email support to ensure a smooth transition. This is triple the usual support offered.
Reason for Sale
The Seller is working on a new brand and wants to fund this new business venture.
Other Information
Work Required Per Week: 15 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Other
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